Audience Fit
Is Iya right for you?
Iya is built for indie merchants and small brands. Not everyone. Here's how to tell if we're a match.
Iya is for you if...
You run an indie or small merchant business — jewelry, ceramics, specialty goods, DTC brands
You're drowning in product photos with no tagging or search system
Your inventory tracking lives in spreadsheets (and you know it's wrong)
You want marketing intelligence, not just another email blaster
You sell on Shopify and use tools like Klaviyo
You want software built by someone who ran the same kind of business
Iya is not for you if...
You need enterprise-scale ERP — we're indie-sized, by design
You're looking for a generic project management tool
You want AI that replaces your taste — ours augments it
You don't have an existing product catalog to manage
Who We Built For
People like you
Real profiles, real use cases.
The Studio Owner
Runs a 5-person jewelry or ceramics studio. Shoots products weekly, manages 300+ SKUs, and handles marketing alongside everything else.
What Iya gives them
- AI-tagged photo library that actually finds what you need
- Materials tracking that knows your bill of materials
- Marketing drafts that sound like your brand, not a robot
The Solo Merchant
One-person Shopify operation with 200+ products. Does everything — photography, inventory, shipping, marketing. Time is the scarcest resource.
What Iya gives them
- Bulk asset organization in minutes, not days
- Inventory alerts before you oversell
- Campaign copy that's ready to edit, not write from scratch
The Brand Manager
Handles marketing for a small DTC brand. Needs assets on demand, inventory awareness for campaigns, and data to back up decisions.
What Iya gives them
- Asset collections organized by campaign and season
- Stock-aware product recommendations for email campaigns
- Performance data that connects marketing to operations
Sound like you?
We built Iya for merchants who are tired of software that doesn't understand their business. If that resonates, let's talk.
Join the waitlist