We didn't go looking for a problem.

Betsy & Iya is a jewelry studio in Portland, Oregon. We design and manufacture here — not overseas, not dropshipped. Real materials, real hands, real inventory headaches.

When you run a business like that, you hit walls that off-the-shelf software can't fix. We had thousands of product photos with no tagging system. Hundreds of materials tracked in spreadsheets. Marketing campaigns built on gut instinct because the data lived in six different places.

So we built our own tools. Not because we wanted to be a software company — because we needed to run our business without losing our minds.

The DAM came first. Then inventory intelligence. Then marketing AI that actually knew our products, our stock levels, our brand voice. Each tool fed the others. The whole system got smarter.

Other merchants started asking what we were using. The answer was always the same: "We built it."

That's Iya. The tools we built for ourselves, made available for you.