Built from inside.
We built the DAM.
We built the inventory system.
We built the marketing AI.
We built them for ourselves.
Now they're yours.
Software with skin in the game.
Why Iya
Software that ran the gauntlet first
Every feature was battle-tested in a real business before it ever became a product.
Built inside a real business
Every feature started as a solution to an actual operational problem — not a whiteboard exercise.
Modules that talk to each other
Your DAM knows your inventory. Your marketing AI knows both. No integrations to duct-tape together.
Your ops, not our opinion
Configurable workflows that adapt to how you actually work — not how we think you should.
The Toolkit
Three modules. One nervous system.
Each works standalone. Together, they share context and multiply your capacity.
Digital Asset Management
AI-powered tagging, search, and organization for every product photo, campaign asset, and brand file you own.
Inventory Intelligence
Materials tracking, cost analysis, and stock intelligence that actually understands how small makers work.
Marketing AI
Campaign intelligence that learns your brand voice, knows your inventory, and writes copy that actually sounds like you.
Built on real data
From a Portland institution to yours
These aren't vanity metrics. This is 18 years of Betsy & Iya, a jewelry design company & wholesaler with two brick & mortar shops — live from the tools that run the business.
Assets Tagged & Filed
Materials & Suppliers
18yr
Campaign Data
Products & Vendors
Betsy & Iya grew from a one-woman jewelry startup to a Portland institution. The software powering our growth? You're looking at it.
Ready to see what operator-built software feels like?
We're putting the finishing touches on Iya. Get on the list and we'll let you know when it's ready.
Coming soon — no spam, just one email when we launch.